This month I’m going to be pointing out some rookie typography mistakes I constantly see when folks attempt to create their own covers. These 8 mistakes are dead giveaways that the project is DIY.
For the record, the image I included here has many of these rookie mistakes. (I made them on purpose!) I’ll cover them all over the coming weeks, but can you spot what they are? You might be able to guess, but shhhhh, don’t spoil it for the rest.
Mistake # 1 – Using white, black, primary yellow, primary red, primary blue
Using white or black, or any one of the primary colours, is the first giveaway. Many DIYers think that these colours give the most contrast. While that may be technically correct – You can’t get much more contrasty that white on black – there are an infinite number of variations of these colours that are FAR more sophisticated.
Mistake #2 – Using flat, solid colour text
The next giveaway is using a flat, solid colour with no enhancements or special effects, other than the occasional drop shadow. Now, I’m not suggesting that you get all crazy here, ’cause that’s a whole ‘nother mistake. But, a subtle gradient or texture goes a long way to making your text look more professional.